In the last 12 months, 32 apartments in Serenia Living sold, at about AED 4,523 per sq ft. That is 26% above the Palm Jumeirah average. 10 of those were resales.
Price per sq ftAED 4,523
Sold, last 12 months32
Compared with Palm Jumeirah+26%Price per sq ft, last 12 months
Rental return (2 bed)6%Yearly rent as a share of price
Price per sq ft over time
The typical price per sq ft (in AED) of sales each month, compared with the area and the whole of Dubai.
Serenia LivingPalm JumeirahDubai apartments
By unit type
Typical ranges from recent sales and rental contracts.
2 bed
Typical priceAED 7.2M to 9.6M
Typical yearly rentAED 450K to 525K
Rental return6%
3 bed
Typical priceAED 11.93M to 13.45M
Typical yearly rentAED 700K to 785K
Rental return6%
4 bed *
Typical priceAED 19.5M to 22.43M
Typical yearly rentToo few rentals to show
Rental return-
* Few transactions, so treat as a guide.
Every home is different. The price of a unit depends on its condition, view, floor, layout, furnishing and any upgrades. These figures show the market for the building as a whole. They are not a valuation of your unit.
Off-plan · July 2026
Off-plan: Dubai is still where the money is moving.
Buying from a developer before a building is finished. The whole Dubai market, to 23 Jul 2026.
Dubai apartment sales that were off-plan77%Last 12 months
Off-plan vs resale sales, on the year before+10% vs -19%Off-plan held up better
Typical gain in price per sq ft since launch+30%425 projects, by year launched
Off-plan vs resale: apartments sold each month
Off-plan means first sales by developers. Resale means an owner selling on.
Off-planResale
Off-plan: gain since launch
Today's resale price per sq ft compared with the launch price, by year launched.
Where the money goes
Value of Dubai property sold in the last 12 months.
Ideas worth a conversation
Put equity to work. Reinvest what a sale releases, or the income from a rental.
Spread your exposure. Different stages and different locations.
Understand payment plans. They change how much cash you need upfront.
Past results don't predict the future. Off-plan purchases carry completion, market and resale risks. Gains compare each project's launch-year price per sq ft with today's resale price per sq ft, and are not adjusted for time, unit mix or finishes.
Nooshin Mortazavi
Real Estate Broker
I keep an eye on this building every week. Curious where your unit sits? Just ask.
Best Start-up of the Year Excellence in Real Estate, Excellence Awards 2025 (Gulf News)
Sources: Dubai Land Department open data (CC BY 4.0), registered transactions to 23 Jul 2026. Figures are medians of registered transactions and are for information only. They are not a valuation or financial advice.
Best Start-up of the Year